Page 124 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.4
continued
WRITING to SOURCES Expository Writing Prompt: Write a response
explaining how an advertisement you identified in question 4 tries to influence its My Notes target audience. Be sure to:
• Introduce and develop your topic with relevant details and examples from the advertisement.
• Use transitions, the precise language of advertising techniques, and formal style.
• Include a concluding statement that supports your explanation.
Language and Writer’s Craft: Revising for Cohesion and Clarity
Cohesion and clarity in writing refer to how ideas flow together. A way to write with cohesion and clarity is to use the TLQ format when writing a detail sentence. The TLQ format includes:
T — Transition word or phrase such as: For example,
According to
To illustrate,
In this case,
In addition, Most important, Likewise, Finally,
L — Lead-in: The lead-in is usually a phrase that sets the context for the specific information that follows; it often answers the question Where? or When?
Q — Quote: A quote may be used to support the topic. The “quote” portion of
the detail sentence does not always need to be a direct quote in quotation marks; it can be paraphrased material explaining the fact, detail, or example.
EXAMPLE: For instance [transition], in the magazine advertisement for Gatorade sports drink [lead in], the ad uses the technique of testimonial by showing a picture of Major League Baseball player Derek Jeter holding up his fist to the fans and by including text under the picture stating, “Gatorade has always been a part of Derek Jeter’s team.” [quote]
Check Your Understanding
Use TLQ to evaluate the writing you did for the Expository Writing Prompt. Revise to improve the lead-in, add quotations, or change or add transitions.
Unit 2 • What Influences My Choices? 97
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