Page 125 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.5
advertising for all
learNING sTraTeGIes:
Webbing, Discussion Groups, Brainstorming
Collaborative discussion sentence starters
Are you saying that . . . Can you please clarify? To share an idea, . . . Another idea is to . . . What if we tried . . .
I have an idea, . . .
I see your point, but what about . . . Another way of looking at it is . . . I’m still not convinced that . . .
How did you reach your conclusion? What makes you think that?
My Notes
Learning Targets
• Analyzeanddiscussadvertisingforcommonlyusedproductsandhowitaffects consumers.
• Analyze the purpose, claims, and techniques used in an ad.
• Explaintheimpactofbrandsandcelebrityendorsementsinanexpository paragraph.
The Effect of Advertising on Consumers
Just about every type of media is supported by advertising. Advertising refers to any form of communication — print, video, sound — that businesses and organizations use to try to convince people to buy their products. Commercials appear throughout TV shows, and ads fill many pages of a magazine. Both commercials and ads are common online.
When you go to your favorite website, you may see pop-up ads for several products. Advertising dollars support companies using the Internet, making many of their services free to users. Advertisers hope that their advertising dollars will draw Internet users to buy their products.
1. Respond to the questions that follow:
• Where else do you see ads?
• Do you ever see ads in your school? If so, where and when?
2. Now, with your discussion group, talk about your impressions, feelings, and reactions to advertisements. Are they necessary, annoying, interesting, or funny? Are they effective? Be sure to practice the skills necessary to engage in a collaborative discussion.
98 SpringBoard® English Language Arts Grade 7
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