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aCTIvITy 2.5
continued
Consumer Choices
3. Think about some of the things you have recently wanted to buy. Next to each category in the chart below, list at least one specific item that you wanted to buy or wanted someone else to buy for you within the past year. You may leave some categories blank. In the last column, note whether or not you saw an advertisement for the product.
Category
Brand, Name, or Title of Product
Saw Ad?
Personal Item (e.g., clothing,
shoes, sports equipment, makeup, hobby supplies)
Entertainment (e.g., music, movies, video games)
Technology (e.g., computer, phone, mobile devices, accessories, apps)
Food/Beverage (e.g., fast food, snacks, sports drinks, bottled water)
Other:
4. Choose one of the items for which you saw an ad. Who was the target consumer for this ad? How do you know? What techniques were used?
5. Are you influenced by advertisements? Explain.
My Notes
Unit 2 • What Influences My Choices? 99
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