Page 123 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.4
continued
How do They do It? analyzing ads
Advertisement
Persuasive Techniques + Evidence from Ad
Source:
Product:
Target Audience:
Bandwagon: Avant-Garde: Testimonials: Facts and Figures: Transfer:
Source:
Product:
Target Audience:
Bandwagon: Avant-Garde: Testimonials: Facts and Figures: Transfer:
literary Terms
Expository writing is a form of writing whose purpose is to explain or inform.
Word CoNNeCTIoNs
Etymology
The word bandwagon comes from the wagon that carried the band in political victory parades. People who joined the cause once it became successful were described as having jumped on the bandwagon.
5. Think about an advertisement that you consider interesting and effective. You might consider if you or someone you know would buy this product based
on the advertisement. Which persuasive technique does the advertiser use successfully? What is the cause-and-effect relationship being suggested? Why do you think that particular technique was selected for the advertisement?
Expository Writing
In contrast to narrative, whose purpose is to tell a story, the primary purpose of expository writing is to provide information. Expository paragraphs follow a specific structure:
• Topic sentence: A sentence that presents a topic and the writer’s claim about or position on the topic
• Transitions: Words and phrases used to connect ideas (for example, however, on the other hand)
• Supporting information: Specific and relevant facts and details that are appropriate for the topic
• Commentary: Sentences that explain how the detail is relevant to the topic sentence
• Concluding Statement: A final piece of commentary (as a result, overall,
in conclusion) that supports the explanation. The concluding sentence brings a sense of closure to the paragraph.
96 SpringBoard® English Language Arts Grade 7
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