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aCTIvITy 2.4
continued
Technique
Paraphrase
Visualize
Facts and Figures: Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product. However, be aware of what the numbers are actually saying. What does “30 percent more effective than the leading brand” really mean?
Transfer: To recognize this technique, pay attention to the background of the ad or to the story of the commercial. The transfer technique wants you to associate the good feelings created in the ad with the product. For example, a commercial showing a happy family eating soup may want you to associate a feeling of comfort and security with their soup products.
3. What advertising techniques might you see together in one ad? Why would they work well together to influence an audience?
4. As you look at print, online, or television advertisements, analyze the use of advertising techniques. Circle the technique(s) used in the ads, and provide evidence for each technique used.
Advertisement
Persuasive Techniques + Evidence from Ad
Source:
Product:
Target Audience:
Bandwagon: Avant-Garde: Testimonials: Facts and Figures: Transfer:
Unit 2 • What Influences My Choices? 95
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