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Presenting a Multimedia Campaign Informative/Explanatory Writing
EMbEddEd AssEssMEnt
Language Resources
Transitional words keep the reader or listener from getting lost and are most often found at the beginning of a sentence. Writers and speakers use transition words to help move the reader or listener from one idea to another.
Showing a time sequence: first, next, finally, at the end, in summary Adding information: and, not only, in addition
Stating an example: for example, for instance
Showing a result: so, as a result
Presentation Prompt
Be sure your plans and preparation includes: • A slogan and logo that support your cause
• Multimedia
• Notes regarding which presentation tool you will use
• Pronoun antecedents (page 9)
• Transitional words to guide the reader or listener (page 13) • Imagery to convey your tone (page 22)
• The present progressive verb tense (page 33)
• Syntax that strengthens your claim (page 35)
Step 5: Editing and Revising
Use the Scoring Guide and work with your group to rate one Public Service Announcement from the website listed on the Multimedia Campaign Student Exemplar. Next, work with your partner to complete your assigned job within your group. Finally, reference the peer editing checklist and graphic organizer and collaborate with your group to review each other’s work.
Peer Editing Checklist
Did the presentation engage and inform the audience in the introduction?
Did the presentation state the subject and claim clearly?
Did the presentation cite text evidence and details to support the claim?
Did the presentation state the call to action and reinforce it in the conclusion? Did the presentation include visual aids and multimedia?
Did the presentation use pronoun antecedents?
Did the presentation use transitional words?
Did the presentation use imagery to convey tone?
Is the presentation organized in a way that makes sense? Did the presentation use the present progressive verb tense? Did the presentation use syntax to strengthen the claim?
Did the presentation use correct spelling and punctuation? Did the presentation use correct grammar?
Unit 3 • The Challenge to Make a Difference • Part 3: Embedded Assessment 135
Language
Resources
multimedia campaign:
The use of more than one form of communication at
a time to promote interest and information specific
to a cause. Examples: Internet, Facebook, YouTube, magazines, radio
logo: a symbol created or adopted by an individual
or organization to aid and promote public recognition slogan: a memorable phrase or motto used to identify or promote a product or group. presentation tools: tools such as Prezi or PowerPoint that help you organize and present your campaign.
Writing and Presenting Checklist:
■ Review the Scoring Guide
■ Review the Exemplar
■ Review your draft
■ Participate in peer editing
■ Revise
■ Publish
■ Present
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