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Presenting a Multimedia Campaign Informative/Explanatory Writing
EMbEddEd AssEssMEnt
“Wh” Prompts Who? What? Where? When? Why?
My notes
Speaker 1:
Who is your target audience?
What is your claim?
Where is the evidence to support your claim?
When will you state your call to action?
Why will the audience feel compelled to take action?
Speaker 2:
Unit 3 •  The Challenge to Make a Difference • Part 3: Embedded Assessment  133
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