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Presenting a Multimedia Campaign Informative/Explanatory Writing
EMbEddEd AssEssMEnt
Step 1: Introduction
You will be identifying an important social issue you are interested in and feel strongly about. Next, you will write a brief informational introduction to use when you present a multimedia campaign with your group.
Informative Introduction Writing Prompt:
Be sure to:
• Engage and inform the audience in the introduction.
• State your topic and claim clearly.
• Cite text evidence (logos and pathos) from your research to support the claim. • State the call to action and reinforce it in the conclusion.
Step 2: Brainstorming
Now you are ready to start thinking about what you will present. Use the graphic organizer to brainstorm about your essay and presentation. Record your responses.
My notes
1. What social issue do you feel the most passionate about? What is your claim specific to the social issue?
2. What resources could provide more information about your issue? How will you use evidence to appeal to your audience?
3. What type of logo would best represent your claim? What slogan could you write to promote your claim and raise awareness?
4. What presentation tools could you use for your presentation? What types of media could you use
to help you create a convincing presentation?
Collaborative Dialogue
Discuss the ideas that you brainstormed with your partner or group. Use the sentence frames below to help you in your discussion. Remember to take turns sharing your ideas and to ask each other questions.
I disagree because .
I think is a good topic because .
In my opinion, the best way to appeal to your audience is .
You can strengthen your slogan by .
Unit 3 • The Challenge to Make a Difference • Part 3: Embedded Assessment 131
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