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Academic and Social Language Preview
Learning Targets
• Use knowledge of morphology, context, and reference materials to determine the meaning of unknown and multiple meaning words.
• Use general academic and domain-specific words while speaking and writing about informational texts.
ACTIVITY 2.2
VoCAbuLArY PreVIeW
currency: (noun) money
devious: (adjective) dishonest
elaborate: (adjective) having many parts and details
marketers: (noun) people who sell products to a certain type of person outcomes: (noun) end results
promotion: (noun) a special offer or sale in order to make a product popular proposed: (verb) suggested
target: (verb) to direct a message at someone
unaware: (adjective) not knowing about something
virtual: (adjective) only existing on the Internet; not in real life
watchdog: (adjective) an organization or group that protects people
Unit 2 • What Influences My Choices? • Part 2: Marketing to Kids Gets More Savvy with New Technologies 61
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