Page 86 - SpringBoard_ELD_Grade7_Flipbook

Interpreting the Text using Close reading
Learning Targets
• Use knowledge of morphology, context, reference materials, and visual cues to determine the meaning of unknown and multiple meaning words.
• Apply understanding of how informational text is structured to comprehend a text.
• Read closely and annotate the text to make inferences and draw conclusions.
• Evaluate the language resources an author uses to make a claim.
Read and annotate
There are five parts of the text Marketing to Kids Gets More Savvy with New Technologies.
Read Part 1 of “Marketing to Kids Gets More Savvy with New Technologies,” and annotate the text as you read.
■ Use the My Notes area to write questions or ideas you have about the article. ■ Underline information about Isabella Sweet and her mother.
■ Put a star by the first question in paragraph 4.
■ Put an exclamation mark next to the writer’s claim in this article.
■ Circle unknown words or phrases.
Marketing to Kids Gets More Savvy with New Technologies
Part 1
1 Isabella Sweet doesn’t wear a target on her chest. But kid marketers covet this 9-year old as if she does. Perhaps it’s because she’s a techie .
2 The fourth-grader from Davis, Calif., spends almost an hour a day on the
Webkinz website. The site charms kids
by linking Webkinz plush animals — of
which she owns 18 — with online games
that encourage kids to earn and spend
virtual money so they can create elaborate rooms for virtual versions of their Webkinz pets.
3 The site does one more thing: It posts ads that reward kids with virtual currency when they click. Every time a kid clicks on an ad, there’s a virtual ka-ching at the other end for Ganz, which owns Webkinz.
4 At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents?* Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77 kids by American Eagle too eager to target kids!?
ACTIVITY 2.3
My Notes
News Article
covet: to desire or yearn for something
savvy: shrewd, knowledgeable
Unit 2 • What Influences My Choices? • Part 2: Marketing to Kids Gets More Savvy with New Technologies 63
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