Page 266 - SpringBoard_ELA_Grade8_Flipbook

aCTIvITy 3.18
continued
5. Analyze the campaigns’ use of persuasive appeals for effect. How did each campaign use pathos, ethos, and logos to convince the target audience to take action? Give examples from your research. For a quick review of persuasive appeals, see Activity 2.12.
Pathos: Ethos: logos:
6. Of the different media and appeals used, which would you use in your own multimedia campaign? Who is your target audience? Which type of media would appeal to them? What type of ads would you create (magazine, newspaper, poster, billboard, Web banner), and where would you put them in order to reach your target audience?
Check Your Understanding
Choose one of the public service campaigns you researched and identify the various types of media it uses to get the word out. For each type of media used in the campaign, analyze the use of persuasive appeals for effect. Do the various ads in this campaign appeal to pathos, ethos, logos, or a combination of these? Are these appeals effective?
My Notes
Public Service Announcement Campaign:
Sponsor Organization:
Volunteer Agency:
Type of Media
Target Audience
Types of Appeals Used/ Effectiveness
7. Revisit the target audiences and types of media you are considering for your campaign. How can you use persuasive appeals in different types of media to convince your target audience to take action? Sketch a visual to show your thinking. Think about these guidelines for creating a PSA:
• Aim for a sticky slogan.
• Use one powerful image.
• Use one shocking statistic.
• Search for images by idea or create your own images.
• Include a “Works Cited” or “Credits” slide for images as well as content. Please document with this text: “This image is used under a CC license from [insert URL back to image].”
Unit 3 • The Challenge to Make a Difference 239
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