Page 265 - SpringBoard_ELA_Grade8_Flipbook

aCTIvITy 3.18
continued
examining Media Campaigns
My Notes
Second Read
• Reread the informational text to answer these text-dependent questions.
• Write any additional questions you have about the text in your Reader/Writer Notebook.
1. Key Ideas and Details: What evidence in this text suggests that public service announcements are not intended for commercial purposes?
Working from the Text
2. Brainstorm types of media you could use to raise awareness and encourage action about an issue of national or global significance.
3. What is meant by a target audience? How does audience affect how an argument is developed and presented?
4. Research examples of public service announcements and campaigns. You might use the Internet, listen to radio, watch television, or look at newpaper or magazine ads to find examples. Find at least three examples that appeal to you, and evaluate them for the clarity of their messages, use of visuals and multimedia elements, and effectiveness.
Description of PSA
Clarity of Message
Use of Visuals/ Multimedia Elements
Effectiveness
Name: Purpose: Audience: Content:
Name: Purpose: Audience: Content:
Name: Purpose: Audience: Content:
238 SpringBoard® English Language Arts Grade 8
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