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11. Choose an effective strategy, such as OPTIC, to analyze this advertisement from an 1890s magazine.
12. Who is the target audience of this advertisement? What details support your answer?
The target audience is colonialists and imperialists—white men of the dominant culture.
13. What details in the advertisement reveal a particular cultural position?
Details that reveal the cultural perspective of the advertisement include imagery of the distinguished white male navy officer, the imperial ships,
the missionary; the diction of the text: “teaching the virtues of cleanliness,” “brightening the dark corners of the earth,” “civilization advances,” “cultured”; the allusion to Kipling’s poem “The White Man’s Burden.”
My Notes
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ACTIVITY 1.17
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ACTIVITY 1.17 continued
18 Have students work in pairs to analyze the advertisement and respond to the discussion questions. You may wish to duplicate and distribute copies of the OPTIC graphic organizer, or just remind students of the five parts of the strategy:
• Overview
• Parts
• Title/Text
• Interrelationships • Conclusions
Unit 1 • Perception Is Everything 65
© 2017 College Board. All rights reserved.
© 2017 College Board. All rights reserved.


































































































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