Page 139 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.8
Gathering evidence from a News article
learNING sTraTeGIes:
Skimming/Scanning, Marking the Text, Close Reading
News article
Savvy: shrewd, knowledgeable
covet: to desire or yearn for something
My Notes
Learning Targets
• Closely read and analyze a text to make connections between information presented in the text and information presented in a film.
• Write a paragraph comparing and contrasting information presented in different texts.
Preview
In this activity, you will read and respond to an article about marketing to children. Then you will compare and contrast information from the article with information you learned from a film on the same topic.
Setting a Purpose for Reading
• As you read the news article, pause after each chunk and write one question you have about what you just read.
• Circle unknown words and phrases. Try to determine the meaning of the words by using context clues, word parts, or a dictionary.
Marketing to Kids Gets More Savvy with New Technologies
Chunk 1
1 Isabella Sweet doesn’t wear a target
on her chest. But kid marketers covet this 9-year old as if she does. Perhaps it’s because she’s a techie.
2 The fourth-grader from Davis, Calif., spends almost an hour a day on the
Webkinz website. The site charms kids
by linking Webkinz plush animals — of which she owns 18 — with online games
that encourage kids to earn and spend virtual money so they can create elaborate rooms for virtual versions of their Webkinz pets.
3 The site does one more thing: It posts ads that reward kids with virtual currency when they click. Every time a kid clicks on an ad, there’s a virtual ka-ching at the other end for Ganz, which owns Webkinz.
4 At issue: With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s and kid-coddling apparel retailers such as 77kids by American Eagle too eager to target kids?
112 SpringBoard® English Language Arts Grade 7
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