Page 115 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.3
analyzing Informational Text
learNING sTraTeGIes:
Skimming and Scanning, Marking the Text
About the Author
The Center for a New American Dream is an organization that aims to protect the environment, reduce consumption, and promote social justice.
Informational Text
Word CoNNeCTIoNs
Multiple Meaning Words
Market (noun) refers not only to a place to buy goods but also generally to the world of business and commerce.
Market (verb) means “to offer for sale.” Marketers plan how products will be sold and advertised to customers.
Learning Targets
• Identify factors that affect consumer choices and discuss relevant facts with a partner.
• Draft and evaluate an original research question.
Preview
In this activity, you will read an informational text about marketing to children. Then you will use the information you have read to begin thinking about research on the topic.
Setting a Purpose for Reading
• As you read the text, pause after each section and paraphrase the main idea of that section in your own words. Write your ideas in the My Notes section.
• Circle unknown words and phrases. Try to determine the meaning of the words by using context clues, word parts, or a dictionary.
My Notes
Facts About Marketing to
Children from The Center for a New American
Dream
Children as Targets
• Advertising directed at children is estimated at over $15 billion annually — about 2.5 times more than what it was in 1992.1
• Over the past two decades, the degree to which marketers have
1 Susan Linn, Consuming Kids: The Hostile Takeover of Childhood (New York: The New Press, 2004), 1.
88 SpringBoard® English Language Arts Grade 7
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