Page 109 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.1
previewing the Unit
learNING sTraTeGIes:
Think-Pair-Share, Close Reading, Marking the Text, Paraphrasing, Brainstorming, Free Writing
My Notes
Learning Targets
• Preview the big ideas and vocabulary for the unit.
• Identify and analyze the skills and knowledge needed to complete Embedded Assessment 1 successfully.
Making Connections
You see some form of advertising around you every day. What catches your attention? Is it television? Internet ads? Print ads? Radio? Advertising influences the choices that you make. You might also be influenced by other things, such as what people are saying on social media or what people are wearing or doing on television. In this unit, you will examine various types of media and the techniques they use to convince you to buy their products.
Essential Questions
Based on your current knowledge, how would you answer these questions? 1. What role does advertising play in the lives of youth?
2. What makes an effective argument?
Developing Vocabulary
Mark the Academic Vocabulary and Literary Terms on the Contents page using the QHT strategy.
Unpacking Embedded Assessment 1
Read the assignment for Embedded Assessment 1: Writing an Expository Essay and Participating in a Collaborative Discussion.
Your assignment is to write an expository essay that explains the role of advertising in the lives of youth and then to exchange ideas in a collaborative discussion.
For your essay, you may use as sources the articles in this unit and at least one additional informational text that you have researched.
With your classmates, identify what you will need to do for the assessment. Create a graphic organizer to list the skills and knowledge you will need to accomplish these tasks. To help you complete the graphic organizer, be sure to review the criteria in the Scoring Guide for Embedded Assessment 1.
INdepeNdeNT
readING lINk
Read and Respond
In the first part of this unit, you will be reading informational texts about marketing to kids. For outside reading, read
and respond to articles about advertising or view online advertising. You might also choose one of your favorite brands and read about how the company markets its products. Use your Reader/ Writer Notebook to create a reading plan and respond to any questions, comments,
or reactions you might have to your reading. You can
also record notes in your Independent Reading Log. Refer to those notes as you participate in discussions with classmates about how advertising affects the choices we make.
82 SpringBoard® English Language Arts Grade 7
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