Page 107 - SpringBoard_ELA_Grade7_Flipbook

UNIT 2
What Influences My Choices?
aCadeMIC voCabUlary
text features
credibility
primary source
secondary source
claim
valid
counterclaim
literary Terms
expository writing rhetoric
Goals:
• To understand how our lives are affected by media and advertising
• To engage in collaborative discussions
• To write an expository essay
• To identify and analyze the use of appeals, language, and rhetorical devices
in informational and argumentative texts
• To write an argumentative essay
Contents
Activities
2.1 Previewing the Unit ................................................................... 82
2.2 What Is the Issue? ..................................................................... 83 Informational Text: “$211 Billon and So Much to Buy — American Youths, the New Big Spenders”
2.3 Analyzing Informational Text .................................................... 88 Informational Text: “Facts About Marketing to Children,” The Center for a New American Dream
2.4 How Do They Do It? Analyzing Ads ........................................... 94
2.5 Advertising for All...................................................................... 98
2.6 Evaluating Sources: How Credible Are They? ...........................102 Online Text: “Not Marketing to Children,” by Mars
2.7 Gathering Evidence from a Film................................................110
*Online Film: The Myth of Choice: How Junk-Food Marketers Target Our Kids
2.8 Gathering Evidence from a News Article ..................................112 News Article: “Marketing to Kids Gets More Savvy
with New Technologies”
2.9 Gathering Evidence: Bringing It All Together ...........................119
Embedded Assessment 1 Writing an Expository Essay and Participating in a Collaborative
Discussion ................................................121
2.10 Unpacking Embedded Assessment 2: Preparing
for Argumentative Writing .......................................................123
2.11 Which Claims to Believe ..........................................................126 Essay: “America the Not-So-Beautiful,” by Andrew A. Rooney Introducing the Strategy: SOAPSTone
2.12 Exploring and Evaluating Reasons and Evidence .....................133 Informational Text: “Another Study Highlights the Insanity of Selling Junk Food in School Vending Machines,” by Karen Kaplan
2.13 Just the Right Rhetoric: Logical Appeals ................................ 140 Speech: “Ain’t I a Woman?” by Sojourner Truth
Speech: “Remarks to the U.N. 4th World Conference
on Women Plenary Session” (excerpt), by Hillary
Rodham Clinton
80 SpringBoard® English Language Arts Grade 7
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