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One reason mainstream groups may be wary of criticizing Americans’ consumption is that before the latest era of green chic, these large organizations endured years in which their warnings about climate change were scarcely heard.
Much of the public had turned away from the Carter-era environmental message of sacrifice, which included turning down the thermostat, driving smaller cars and carrying a cloth “Save-a-Tree” tote to the supermarket.
Now that environmentalism is high profile, thanks in part to the success of “An Inconvenient Truth,” the 2006 documentary featuring Al Gore, mainstream greens, for the most part, say that buying products promoted as eco-friendly is a good first step.
“After you buy the compact fluorescent bulbs,” said Michael Brune, the executive director of the Rainforest Action Network, “you can move on to greater goals like banding together politically to shut down coal-fired power plants.”
John Passacantando, the executive director of Greenpeace USA, argued that green consumerism has been a way for Wal-Mart shoppers to get over the old stereotypes of environmentalists as “tree-hugging hippies” and contribute in their own way.
This is crucial, he said, given the widespread nature of the global warming challenge. “You need Wal-Mart and Joe Six-Pack and mayors and taxi drivers,” he said. “You need participation on a wide front.”
It is not just ecology activists with one foot in the 1970s, though, who have taken issue with the consumerist personality of the “light green” movement. Anti-consumerist fervor burns hotly among some activists who came of age under the influence of noisy, disruptive anti-globalization protests.
Last year, a San Francisco group called the Compact made headlines with a vow to live the entire year without buying anything but bare essentials like medicine and food. A year in, the original 10 “mostly” made it, said Rachel Kesel, 26, a founder. The movement claims some 8,300 adherents throughout the country and in places as distant as Singapore and Iceland.
“The more that I’m engaged in this, the more annoyed I get with things like ‘shop against climate change’ and these kind of attitudes,” said Ms. Kesel, who continues her shopping strike and counts a new pair of running shoes — she’s a dog-walker by trade — as among her limited purchases in 18 months.
“It’s hysterical,” she said. “You’re telling people to consume more in order to reduce impact.”
For some, the very debate over how much difference they should try to make in their own lives is a distraction. They despair of individual consumers being responsible for saving the earth from climate change and want to see action from political leaders around the world.
INDIVIDUAL consumers may choose more fuel-efficient cars, but a far greater effect may be felt when fuel-efficiency standards are raised for all of the industry , as the Senate voted to do on June 21, the first significant rise in mileage standards in more than two decades.
“A legitimate beef that people have with green consumerism is, at end of the day, the things causing climate change are more caused by politics and the economy than individual behavior,” said Michel Gelobter, a former professor of environmental policy at Rutgers who is now president of Redefining Progress, a nonprofit policy group that promotes sustainable living.
“A lot of what we need to do doesn’t have to do with what you put in your shopping basket,” he said. “It has to do with mass transit, housing density. It has to do with the war and subsidies for the coal and fossil fuel industry.”
My Notes
Writing Workshop 5 • Response to Expository Text 11
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