Page 248 - SpringBoard_ELA_Grade8_Flipbook

Making a Difference
aCTIvITy 3.14
learning Targets
• Analyze imagery and slogans in public service announcements for purpose and effect.
• Evaluate how diverse media enhance presentations of information.
Communicating with Visuals
1. How effective are visuals in making a point about a significant issue? How do they compare with other media channels: speeches, articles, videos, radio announcements, and so on?
2. Look at the two images below. Each is intended as a “call to action” as part of a public service campaign to make a difference. Examine each of the visuals and determine its purpose. Note also that each image has text, including a slogan. How does a slogan help promote a goal?
3. Evaluate the effectiveness of the imagery and the slogan. Each image is associated with a website. What can you tell about the sponsors of the visuals by their Web addresses? In groups, explore the websites and find other images, text, and perhaps video associated with the campaigns.
aCaDeMIC voCabULary
A slogan is a memorable
phrase or motto used
to identify or promote a
product or group.
Unit 3 • The Challenge to Make a Difference 221
LearNING STraTeGIeS:
Discussion Groups
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