Page 143 - SpringBoard_ELA_Grade7_Flipbook

aCTIvITy 2.8
continued
Gathering evidence from a News article
bore: drill
GraMMar UsaGe
Compound Sentences
Compound sentences are formed by combining two sentences with a coordinating conjunction such as but, and, for, yet, or, or so.
Example: Advertisers market to children, and children in turn pressure their parents to buy.
Complex sentences contain dependent clauses that begin with markers such as after, since, because, although, even though, or when.
Example: When I turn on
the television, I always see advertisements with kids my age in them.
My Notes
33 “So what if we stopped it?” he recently posed on his personal blog. “What if we decided that advertising to children was something none of us would engage in anymore? What would happen? A lot of things would happen, and almost all seem to be for the good of society.”
34 Babies as young as 6 months old can form mental images of logos and mascots — and brand loyalties can be established as early as 2, says the watchdog group Center for a New American Dream. McNeal, the kids marketing guru, says he consults with companies that are constantly trying to figure out how to get inside day care centers and bore their images inside the minds of preschoolers. Back at Isabella Sweet’s Webkinz-filled home, she’s still saving her weekly $1 allowance to buy yet more. She can’t help it, she says, even though each one costs $5 to $13. Even the family cats drag out her Webkinz to play. “I wish I had a favorite Webkinz, but I don’t,” says Isabella. “I love them all.”
Second Read
• Reread the article to answer these text-dependent questions.
• Write any additional questions you have about the text in your Reader/Writer Notebook.
1. Key Ideas and Details: Reread chunk 1. How is technology helping advertisers reach more kids? Use evidence from the text in your answer.
2. Craft and Structure: In chunk 4, how did Christina Cunningham feel about the web ad? What lines in the text help you answer the question?
3. Key Ideas and Details: The article presents a cause-and-effect relationship between two things. What are they? Cite evidence that helps you answer the question.
4. Craft and Structure: Look again at chunk 5. What two factors make Wayne Altman a trustworthy authority on this topic?
5. Craft and Structure: What is meant by the phrase “think like a mom, see like a kid” in chunk 6?
116 SpringBoard® English Language Arts Grade 7
© 2017 College Board. All rights reserved.